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The Top Digital Marketing Strategies for the Holidays MarTech Series
The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas ...
'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical CMSWire
I have a special Gmail folder to keep track of bad marketing pitches. My folder overflows with mediocre messages and irrelevant buzzword salad that miss the ...
How Marketing Operational Excellence Facilitates Growth and Customer Value Business 2 Community
IBM's Modern Marketing Mandate posited that “CMOs have always needed to take their industry's pulse and devise appropriate competitive responses … today, ...
How To Create A Marketing Plan Forbes
What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of ...
Veterinary digital marketing: Know who you are, be who you are dvm360
The term "digital marketing" is a vast and amorphous one. Everywhere you look you're being sold something via sizzle reel, social media, digital signage.
Seth Godin Says This is the Best Way to Avoid Mediocre Marketing Inc.
Many companies try to capture a large market--go big or go home. Marketing guru Seth Godin says go specific or go home instead. It's the only thing that works.
Apex co-founder discusses "New Retail" at Shanghai marketing conference NEO News Today
Apex Technologies co-founder TIger Yang hosted the “New Retail” panel discussion at Shanghai's Global Digital Marketing Summit.
Finder CMO says brands must wise up to voice marketing AdNews
As voice automated devices continue to burst onto the scene, marketers need to stay on top of the trend or risk being left behind, according to comparison site ...
Marketing Departments' Biggest Mistake? They Don't Market Themselves Fortune
Chief marketing officers and executives at Tinder, PepsiCo, Ripple, and Carbon say marketers have to market themselves to their companies.
TECH TALK WITH MIKE: Best text message marketing software tools for 2019 Goshen News
SMS text message marketing tools help you send bulk, personalized text messages to a list of contacts when and how often you want to send them. Create the ...
The new world of marketing: why AI should be part of your strategy AdAge.com
*Content* provided by IBM with Insider Studios. Machine learning is reinventing marketing—and a growing number of marketers know it. According to recent ...
Court orders release of opioid marketing records Washington Examiner
A court has ordered the release of secret documents detailing the way that Purdue Pharma marketed its prescription opioid OxyContin.
3 Marketing Trends of 2019 Business.com
As a marketer, you must continually adapt to keep up with and leverage the trends. Here's what's hot as we enter 2019.
Why some marketers say Cyber Week is just too long Marketing Land
As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic ...
Why content marketers don’t want instant gratification Marketing Land
When marketers invest in *content*, they have to face a difficult truth. No *content* program is going to drive substantial results in 30 days. Maybe not 45 or 60 either.
Ernest Hemingway's 'Write Drunk, Edit Sober' Great Marketing Advice Forbes
From books to website *content* to social media posts, people need to write if they want to attract high-paying clients. The best way to attract high-paying clients is ...
Marketing and PR trends for 2019 Washington Blade
This year revealed several new trends to the ever-changing landscape of marketing and communications – the rise of live video and distinctions between ...
The Ultimate Marketing Stack for Your Startup Entrepreneur
A perfect marketing stack optimizes the marketing process and puts the right message in front of the customers.
5 Questions with ... Karalee Misner, director of marketing, Decatur Park District Herald & Review
Name: Karalee Misner. Age: 32. Occupation: Director of marketing, Decatur Park District. City of residency: Decatur. For those who might not be familiar, what ...
Ask Doug & Polly: The internet can be an important part of the marketing mix for a small business - Richmond.com
Ask Doug & Polly: The internet can be an important part of the marketing mix for a small business Richmond.com
QUESTION: I've been thinking about employing a company to launch a very extensive internet and social media marketing campaign for my business. By the ...
Ticket reseller agrees to pay state $125K over marketing, sales practices Fremont Tribune
The Nebraska Attorney General's office has reached a $125000 settlement with a ticket reseller over alleged misleading marketing and sales practices that led ...
Shopify wants to take on Amazon in marketing Business Insider
Shopify has quietly become the one-stop shop for direct-to-consumer brands and is rolling out marketing tools to compete with Amazon.
Molina Marketing & Strategy debuts The Wichita Eagle
After years of working in marketing for others, Mario Molina has started his own company — Molina Marketing & Strategy — to help other businesses.
Can Opt-In Video Marketing Really Work? Forbes
The strategy is simple. Pay people to watch ads. If it takes an incentive to attract attention, pay the price, whether it's a coupon, additional *content*, or something ...
Want good marketers? Look for these 10 traits. Knoxville News Sentinel
There is an immense demand for experienced and entry-level digital marketers, even right here in Knoxville. The top trending marketing and advertising skills to ...
Today's apple consumers need new marketing and promotion Produce Blue Book
Ray Norwood, director of sales and marketing for Auvil Fruit Company Inc. in Orondo, WA, believes a broad range of varieties appeals to consumers, but ...
Local News: Feedlot Forum 2019 to feature marketing (12/15/18) Le Mars Daily Sentinel
ORANGE CITY — Beef producers are in a new era of marketing with more changes rapidly coming. It is this new era that will be the focus of Feedlot Forum 2019.
The marketing moments of 2018: Marketers share their views Marketing Week
Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.
Five Online Marketing Strategies For Law Firms Forbes
Ongoing efforts in law firm marketing are vital to helping you not only build on marketing tactics but sustain results.
Making The CASE For Marketing Forbes
Would you want your kids to grow up and work in marketing? If we are going to recruit the next generation of talent into the converging industries of technology, ...
Plan to be nimble with agile marketing SmartBrief
The days of fixed annual marketing plans and long runways to launch are behind us. The average CMO tenure is about 3 ½ years -- within that you have maybe ...
Marketing and Growth Hacks for Startups Entrepreneur
One of the most oft-asked questions that I encounter by early-stage startups is "Do I really need to spend time on marketing? Why not focus on just building the ...
10 Influencer Marketing Trends to Keep Your Eye On Entrepreneur
The key is to success is to integrate influencers into your marketing team.
Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice The New York Times
Google Home and Amazon Echo don't carry paid advertising, so companies are trying more creative ways of using them to reach consumers.
What email marketers should know about Alexa’s latest feature Marketing Land
On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling ...
Predictions: 9 digital marketing trends for 2019 CMO
What does 2019 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to ...
Marketers upbeat about prospects in 2019 | Business News 2018-12-15 GhanaWeb
Marketing practitioners in Ghana say they cannot wait to see the last of Ghana's engagements with the International Monetary Fund (IMF), come 2019, when ...
Data science for marketers: 5 steps to preparing your data The Drum
Every business holds a unique key to overhauling their marketing success. That key is data. Or more precisely, unique insights that could be derived from that ...
What Seth Godin Wants You To Know About Marketing in 2019 Entrepreneur
If anyone knows marketing's future, it's Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he ...
The key trends that will impact marketers' jobs in 2019 Marketing Week
Marketing Week predicts the key issues and challenges that will reshape marketers' working world in the year ahead.
How Millennials are Marketing to Gen Z Entrepreneur
Although millennials are continually classified as being between the ages of 18-34, the reality is, they are likely older than that. Millennials are more accurately ...
Transitioning From Descriptive To Predictive Analytics In Your Marketing Forbes
As marketers, our success lies in helping our organizations become data-driven. At its core, this requires a shift from using data to measure past performance, ...
What are Malaysian marketers focusing on in 2019? Marketing Interactive
As the year comes to a close, marketers are once again posed with a nagging question – what's next for the marketing industry? According to Forrester's 2019 ...
Free marketing and social media courses for Gloucestershire entrepreneurs South West Business
One of Gloucestershire's brightest marketing stars will share her secrets with local businesses and entrepreneurs at a series of free training courses hosted by ...
7 Digital Marketing Jobs That Didn't Exist 10 Years Ago Forbes
10 years ago digital marketing wasn't a career path. Luckily today, there are now many programs offered in digital marketing and some great career options in ...
Joe Dayan '82 is Sr. VP of Sales & Marketing at LED Indy DePauw University
Joe Dayan, a 1982 graduate of DePauw University, has joined LED Indy, a commercial lighting company, as senior vice president of sales and marketing.
A Holiday Manifesto for Ag Equipment Marketers Farm Equipment Publication
With fall harvest mostly complete and the holiday season in full swing, it's prime time to reflect and appreciate. But amidst the flurry of year-end projects — at ...
AMG/Parade Taps New VP of Integrated Marketing | People on the Move - Folio: Folio Magazine
Corrine Barcia was promoted to the new role of VP of integrated marketing at AMG/Parade from her former title of senior marketing director. Barcia will be tasked ...
Marketers say Time Well Spent movement isn’t influencing social media plans Marketing Land
Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage.
AN Marketing 360: lamarketing01 Automotive News
Amid a blizzard of information and rising consumer expectations, four marketing experts took to the Automotive News stage to characterize the landscape, lay ...
Former GCH Retail's marketing lead Saki Goh heads to Wipro Unza Marketing Interactive
Wipro Unza has appointed Saki Goh (pictured) as GM – marketing to oversee the start-to-end marketing function, including the development and implementation ...
How To Write A Script For Video In 3 Steps: Video Marketing 101 Forbes
HubSpot, the inbound marketing and sales platform, conducted research around video *content* that found 54 percent of respondents (your potential customers) ...
Powerful Marketing And Fragile Markets: The Dolce&Gabbana Case Forbes
After a controverted ad accused of racism and sexism in social media, Dolce&Gabbana was forced to cancel a €20 million fashion show in Shanghai.
Hot in 2018: Top 10 marketers CampaignLive
Throughout December, we are revealing the best of our industry in 2018.
Business marketing on how to have a passive income on making reviews Anglotopia.net
As the days are passing, we could see that millions of people are focusing hard on their businesses under different niches. When it comes to different niches, ...
Wix launches a new suite of products for support, sales and marketing TechCrunch
Wix is taking a big step beyond website building today with the launch of a suite of products called Ascend. PR Manager Matt Rosenberg explained that just as ...
The "M" Word In Health & Human Services Strategy—Why Marketing Should Be Part Of The Everyday Conversation - OPEN MINDS
The "M" Word In Health & Human Services Strategy—Why Marketing Should Be Part Of The Everyday Conversation OPEN MINDS
Marketing matters more now than ever as part of a sustainability strategy for health and human *service* organizations. Why? For all the reasons we've been ...
The new world of marketing Marketing Land
Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, ...
Electronic receipts are being used to bombard shoppers with marketing, investigation finds - The Telegraph
Electronic receipts are being used to bombard shoppers with marketing, investigation finds The Telegraph
Electronic receipts ostensibly sent to customers for environmental reasons, are actually being used by retailers to bombard shoppers with marketing, a Which?
Leadspace And Bombora Team Up To Drive Account-Based Marketing 12/14/2018 - MediaPost Communications
Leadspace And Bombora Team Up To Drive Account-Based Marketing 12/14/2018 MediaPost Communications
Leadspace and Bombora have formed a partnership to help B2B brands pursue personalized customer engagement, the firms announced this week. Bombora ...
Bing releases Clarity, an open-source UX analytics tool Marketing Land
Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners ...
Pfizer withdraws European marketing application for Humira biosimilar Seeking Alpha
Pfizer (PFE -2.1%) has withdrawn its marketing application in Europe seeking approval for Fyzoclad, its biosimilar to AbbVie's (ABBV -1.8%) Humira ...
4 Steps to an Inspired Marketing Strategy | RisMedia.com
Agents: Is your marketing stale and tired? Give your approach a reboot with these steps.
How to vaccinate your data from potential exposure Marketing Land
Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance, too. Yet, more than 50 ...
How Digital Marketing Has Changed Business Forever | Marketing MBA NEC News & Events
Digital marketing in the past decade has transformed how businesses develop and implement marketing strategies. Read on to learn more about these ...
What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s Adweek
History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin.
Survey: "Best in class" marketing jargon "disrupts" real message ClickZ
Survey of 1000 B2B marketing leaders on what makes them tune in or out to messages. Which marketing jargon turns people off the most, and how to steer ...
3 Growth Marketing Principles You Need to Create Your Unicorn Inc.
3 Growth Marketing Principles You Need to Create Your Unicorn: Discover Larry Kim's top hacks for rapidly growing a thriving business and engaged audience.
Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more Marketing Land
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Firm Introduces Block Chain Marketing of Sanitary Kit, Sisibox THISDAY Newspapers
BeepMAGNET International Group, an indigenous firm with global outreach, has introduced a unique Block Chain marketing strategy that offers women a ...
The Challenge At The Heart Of Marketing: An Interview With Seth Godin Forbes
A conversation with best-selling author Seth Godin about his new book: This Is Marketing: You Can't Be Seen Until You Learn to See, the challenge that sits at ...
Eye On The Future: Top Five Digital Marketing Strategies Of 2019 Entrepreneur
As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, *content* marketing and more.
Struggling With Marketing Goals? Use OKRs To Jump-Start Your Effectiveness Forbes
Without a clear marketing goal, it will take a stroke of good luck to find success. Objective and key results help to create a tangible stretch goal, a way to measure ...
Analysing indie game marketing trends: What you should know going into 2019 Gamasutra
Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.
Groupon voted top YouTube 6-second bumper ad of the year Marketing Land
A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with the Webby Awards, ...
Five Digital Marketing Trends To Watch In 2019 Forbes
Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing.
SEO process on a digital marketing campaign plan Augusta Free Press
New to the world of digital marketing? Made the plans and goals of your company for the upcoming year, so you want to market your website? Does SEO and ...
Facebook starts testing ads in search results Marketing Land
Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform's primary search results as well as in Marketplace search ...
ZALORA restructures, moves part of Singapore marketing team to Malaysia Marketing Interactive
Global Fashion Group's ZALORA is said to be undergoing a restructure which is seeing part of its Singapore marketing team move to Kuala Lumpur, confirmed ...
Vote for your favourite marketing campaign of 2018 Marketing Week
Marketing Week has selected its top campaigns of 2018, including John Lewis, KFC, Nike and McDonald's, and now it's your chance to have a say.
Nickelodeon Veteran Sarah Tortoreti Joins VidCon As VP Of Marketing Deadline
VidCon announced that Nickelodeon's director of marketing and brand strategy, Sarah Tortoreti, has joined in the online creators' conference as vice president ...
How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding - MarTech Advisor
How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding MarTech Advisor
As user experience becomes more and more personalized, social media marketers are using AI to provide a holistic and positive customer, writes, Pritha Bose.
Marketing must vary, not just beers Australian Brews News
Experts are warning brewers that communicating brand messages and focusing marketing strategies are important to the longevity of craft breweries.
B2B Marketing Strategies For The New Year Forbes
Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a ...
Annual Predictions For Marketers: From AI To Politics To Augmented Intelligence To Orchestration - Forbes
Annual Predictions For Marketers: From AI To Politics To Augmented Intelligence To Orchestration Forbes
C-level leaders weigh in on what will be hot for marketers in 2019. From politics to cybersecurity to emotion analysis, this year's predictions do not disappoint.
Why Influencer Marketing Is Essential For Your B2B Marketing CMSWire
Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy.
Five Marketing Lessons from the Payless Shoe Prank Knowledge@Wharton
An elaborate advertising ruse by discount retailer Payless ShoeSource is questions about the ability of marketers to manipulate consumer behavior.
Addison Group acquires marketing staffing firm Mondo Staffing Industry Analysts
Chicago-based professional staffing firm Addison Group acquired Mondo, a New York City-based IT and digital marketing staffing provider.
Marketing Events Specialist job, Johannesburg, Rosebank Bizcommunity.com
Proudly South African Campaign invites applications from suitable qualified specialist for a fixed period of two months as per below specifications: Key roles and ...
What marketers are missing when it comes to building loyalty AdAge.com
The CMO of Cardlytics, which gathers data from bank loyalty programs, offers advice on loyalty building.
Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for - Marketing Land
Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for Marketing Land
Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during the Feb. 3, 2019 game ...
Marketing Executives Make Financial Bets Beyond Their Day Jobs Wall Street Journal
Aneto Okonkwo had nearly closed a $2 million funding round for Chatdesk Inc., his customer-*service* technology startup, when an investor introduced him to one ...
Aggressive new in-store iPhone marketing clouds Apple’s retail message 9to5Mac
Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time ...
Marketing strategies that can help small businesses succeed Economic Times
In the digital marketing world, continuous innovation and consistency by MSMEs are required as no one knows which combination of strategies will click.
SG marketers on their top priorities for 2019: Are you aligned? Marketing Interactive
With 2019 inching around the corner, and uncertainty still looming over many parts of the industry, marketers are now looking to strengthen their position in the ...
Revv Marketing Is The New Digital Marketing Agency to Offer High Quality Digital Marketing Solutions In Oxnard, California - Press Release - Digital Journal
Revv Marketing Is The New Digital Marketing Agency to Offer High Quality Digital Marketing Solutions In Oxnard, California - Press Release Digital Journal
Oxnard, CA - December 14th, 2018 - Revv Marketing, a new digital marketing agency in Oxnard, California, is proud to offer their vast array of online advertising ...
LinkedIn’s new privacy setting prohibits marketers from exporting emails Marketing Land
LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the ...
Vitaminwater urges consumers to quit their smartphones in new sweepstakes Marketing Dive
Coca-Cola brand Vitaminwater is offering consumers a chance to win $100,000 by going a year without their smartphones, the company announced on its ...
4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges Adweek
Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a ...
7 holiday marketing mistakes to avoid in 2018 ClickZ
Ecommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid.
To Be Doing well Sell to Wants not Needs
My look after used to tell me, tongue in cheek, that I never sought no matter which in my life- the whole thing I asked for was a little I needed!! Think about it. We say, "I need a new car.
Referrals . . .The Cloak-and-dagger Weapon
Are you receiving referrals from you customers? If not, you are lost a lot of sales. Think about many of the sites you visit on the web.
Fundraisers - How to Raise Twice the Money With Half the Sweat
If your members, parents or donors wear clothes, watch t.v.
Nine Early payment Networking Skills for Tested Networkers
A hardened networker knows the real consequence of networking -- being organized, efficient, effective, and, of course, work the event to its fullest. Presence networking groups after so many years can tire and drain anyone's excitement.
Mortgage Marketing - How to Earn More Commerce From Realtors�
Is your marketing approach being paid the outcome you desire?Mailing postcards, handing out flyers, bountiful out your commerce card, and referring real estate agents to your website are forms of marketing activity, but does that mean it's effective?Being actual first means appreciation how marketing to real estate agents works. Otherwise, you're active the clearness of mental illness - Doing the same thing repeatedly, each time in the family way a altered result.
Guerilla Marketing Example 2: Why Do Colonize Call Me?
Before we begin, I want you to think about how many times you in reality hunted out an advertisement. How did you know where to look for it? Why did you elect that one? Whether you know it or not, the digit of times you were exposed to the communication has a huge bang on you.
How to Promote Physically Or Your Circle Because of Award Competitions
There isn't a day that goes by that I don't catch some sort of announcement about an awards competition. We get so many, in fact, that I have produced a distinctive place on my website where you can learn about what opportunities are awaiting.
Online Publicity Versus Conventional Media Advertising
Before I contrast today's online promotion with accepted media marketing I will make an analogy.If you've been on the Internet for as long as I have, you maybe noticed that equipment have misrepresented dramatically.
Trigger Do up Marketing
Sometimes, experiencing bleak sales is a be of importance of flaw to find your prospective customers' trigger buttons.By trigger buttons, we mean something that the patron would find of distinctive value.
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on knowledge that's existing at the time. Whether you account is �600 or �6000, I can show you how it's done in actual fact time after time after time! So here's what I do when I start running with clients and I would like to offer it to you as a gift now.
Terrific Titles, Happenin Headlines
You've maybe heard the slogan, "You never get a be with chance to make a first impression." It may be a sales pitch, but in the world of publicity and promotion, it's right on the nose.
Key Marketing Questions - Arrangement Your Marketing Campaign
So you on track a business. How's it going? Did you think about marketing when you began arrangement for your business? Marketing is how you get the word out about your business.
10 Proven Ways To Accelerate Your Profits
1. Make copies of your web site in many different languages.
How Can I Get Name Recognition?
Some of the ways in which to get your "name out there" are to call your local box and radio stations, and discover whether there is a form you can get your name in. A very good cause are civic stations that hold auctions, at which you can donate your services.
Contrarian Marketing at Benettons
Perhaps, with apologies to Dale Carnegie, we be supposed to call this article: "How to make enemies AND authority people."The subject: United Flag of Benetton's canvass to promote its clothing, using photos and stories about death row prisoners in the U.
Cook Up A touch Special: How To Construct A WOW Be subjected to For Your Clients
My niece in recent times graduated from high school, and my category spent the complete morning, evening, and night celebrating this astonishing once in a days event with her.Our final celebration was ceremonial dinner at a restaurant elected by my niece.
Marketing Preparation - Groundwork and Accountability
We all know the saying, "Failing to plan (prepare) is forecast (preparing) to fail." I truly consider in this account and I hope you do as well.
Consumer Assessment And Examination Marketing
12/20/04According to a contemporary clause by ComScore Networks, about three-quarters of all consumer creation examine is initiated by means of a generic hunt term, such as "televisions" or "Adoption Services". The account goes on to say that in consequent do research pains customers tend to re-initiate the exploration with generic exploration terms.
The Payback of a Marketing Plan
What is a Marketing Plan? Marketing is to do with matching the skin texture and remuneration that your goods and armed forces are able to afford with definite customers and then effective those customers why they must buy them from you. Your marketing plan facts how to do this.
Private Custom Marketing: 3 Secrets I Wish I Knew When I First On track Out
I don't know about you, but I am still coming up for my first class in adjust drill about how to develop, market, and run a confidential practice.I'm also still before you for my member of the clergy to have a argument with me about the facts of life.
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