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Marketing articles More Articles from Marketing Information: Brand Personality: Not Just Marketing Fluff Forbes Brand personality used to be the realm of the fluffiest of marketing people. Now it's the difference between customer engagement and complete irrelevancy – no ... The Reality Of Machine Learning In Marketing AdExchanger Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view. Today's column is written by Sachin Puri, vice president of growth ... 12 Best Practices To Capitalize On Partner Marketing Forbes Partnering with another brand on a marketing campaign can be extremely mutually beneficial to both businesses. Here's what you need to know about ... 7 Ways Marketers Can Prioritize Climate Change Adweek Last month I got to attend a Climate Reality Leadership conference here in Minnesota. Organized by Al Gore, it was attended by lots of the usual suspects, the ... 8 Examples of Brilliant Instagram Marketing Entrepreneur These high-profile accounts demonstrate how to capitalize on your target audience. Why the future of McDonald's marketing looks a lot like Nike's Fast Company By tapping Wieden+Kennedy for U.S. creative advertising, the fast-food giant is hoping to make a mark. How to stop vanity marketing from killing your startup TechCrunch In 2014, I got in on the ground floor of what I thought was a rocket ship. We had all the money and time in the world -- right up until we didn't. Adweek Is Spotlighting How Sustainability and Climate Change Intersect With Marketing Adweek It's part of a greater initiative called Covering Climate Now. Associate Director, Marketing & Operations, School of Business Charlotte Agenda Overview: The Associate Director, Marketing & Operations, leads Marketing for the Charlotte and Winston-Salem MBA programs in close collaboration with the ... How to Incorporate Dynamic Video into Your Dealership's Marketing Strategy - Jeff Brown, Force Marketing http://cbtnews.com/ Today on CBT, we welcome back Jeff Brown, Chief Revenue Officer at Force Marketing, to discuss effective video marketing strategies. Inside Jakk Media's Unusual Brand Marketing Strategy Forbes Many audiences are turned off by overt brand marketing material, which has become the norm within many catch-all campaigns linking brand *content* to social ... Marketers need more sense to stem the tide of CMO firings Marketing Week The combination of business, digital and purpose sense Diageo CMO Syl Saller has should act as an example for all marketers craving greater influence. Making a Big Marketing Decision? Before You Follow Your Gut, Do This. Entrepreneur Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and ... Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid Entrepreneur Before you even read this, make sure you aren't making either of the classic, obvious, social media mistakes — having a private profile or still using a personal ... Destination marketing, part 2: Opportunities in search and social PhocusWire Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. How to Plan a Viral Marketing Campaign Entrepreneur Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that ... 9 Productivity Tips To Help Marketing Pros Work Smarter Forbes When your job hinges on multiple deadlines, sales targets and marketing goals, time is a terrible thing to waste. Going into the often hectic final quarter of the ... What Does 'Marketing Strategy' Really Mean? Forbes John Wanamaker, marketing pioneer of the 19th century, is famously quoted to have said, “Half the money I spend on advertising is wasted; the trouble is I don't ... Marketing Strategy Tips: How to Get Super Hyper-Local RisMedia.com Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it's an essential tool, since a real ... Learn How to Create a Marketing Plan That Works Entrepreneur Any business that wants to scale efficiently needs to have a marketing plan. Marketing plans are tools used to lay out the strategy for your marketing activities, ... Why it's a good time to be looking for a top marketing job: Marketer's Brief AdAge.com Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions ... Is Your Business Confusing Product Marketing And Content Marketing? Forbes You download a white paper or e-book you expect to provide valuable *content* on a topic you're interested in learning more about. The first two paragraphs look ... 'It's in Poor Taste': Twitter Apologizes for Marketing Campaign in San Francisco NECN Twitter's latest marketing campaign is raising questions about whether the San Francisco-based company broke the law. The guerrilla marketing advertisements ... 5 things to know before the stock market opens Monday CNBC U.S. stock futures were under pressure Monday as oil prices spiked after Saturday's coordinated drone strikes on a key Saudi oil processing facility at Abqaiq ... Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome Adweek Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner's latest Hype Cycle for Digital Marketing and Advertising, ... Why are marketers keen on tapping a consumer’s physical location? Exchange4Media With almost every consumer having access to smartphones, it's getting increasingly important for marketers to push personalised *content* on mobile phones ... 3 Ways Data-Based Marketing Will Change Following Privacy Regulations Adweek As businesses, governments and consumers wake up to the implications of data privacy and talk buzzes around legislation and data leaks, brands increasingly ... Don't Let Digital Marketing Mistakes Derail Your Business Entrepreneur Let's face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the ... Buick uses social media marketing to target younger audiences Automotive News Buick is trying to shake its old image, using HBO, social media, streaming and other devices to attract a younger audience. How To Evaluate Influencer Marketing Platforms That Use AI Technology Forbes As providers rapidly innovate their solutions, marketers should become familiar with the intricacies (and buzzwords) of influencer marketing tech. Social Shorts: LinkedIn’s latest feature, GM’s new CMO, iProspect acquires MuteSix Marketing Land This collection of social media marketing and new hire announcements is a compilation of the past week's briefs from our daily Marketing Land newsletter. How To Get Your Marketing To Cut Through The Noise Forbes Brands need to be intentional and innovative with their messaging. Cutting through the noise can put a brand a cut ahead of the competition. Panoramic raises $35 million to unify and model marketing data VentureBeat Panoramic, a startup developing a robust marketing data modeling and analytics solution, today emerged from stealth with $35 million in funding. Braise Worthy Advice — A Tasty Marketing Playbook Forbes Mat Zucker gets marketing lessons from a Berkshire-based food company. China’s Bond Traders Stuck With a Market That Just Doesn’t Move Bloomberg While most of the world's bond markets swing between massive gains and losses, traders in China are getting increasingly stuck. 3 Steps in Building a More Effective, Accountable Influencer Marketing Campaign - Social Media Today 3 Steps in Building a More Effective, Accountable Influencer Marketing Campaign Social Media Today While influencer marketing has become a more mainstream tactic in recent times, many influencer campaigns still fall flat, with businesses failing to generate ... 'Wild West': Marketing of cannabis in places where it's outlawed is an emerging 'gray area' MassLive.com The Massachusetts Cannabis Control Commission regulates advertising-- no marijuana-leaf graphics, nothing related to sports, nothing to appeal to the ... Jeff Shuford: 7 skills to turbocharge your digital marketing performance Daily Commercial If you want to improve your digital marketing performance in 2019 significantly, one of the smartest moves you can make is to increase your skill level. Working ... Why marketers struggle to integrate in-app advertising AdAge.com Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix. Marketing magazine closes print operation mUmBRELLA* The print edition of Marketing magazine is no more, with the publication conceding it is no longer financially sustainable. Editor Ben Ice said he was announcing ... At-Home Rape Kits Now Off The Market Kaiser Health News Two companies who were advertising at-home sexual assault evidence collection kits appear to have halted selling and marketing the products after ... Are B2B marketing rules different from B2C? The Drum B2B advertising is a multi-billion dollar a year industry and yet, very limited research has been done over the years on this topic. Historically, the largest ... 9 Ways to Use SEOZoom to Level Up Your Digital Marketing Search Engine Journal SEOZoom is a robust digital marketing suite with the tools you need to manage every aspect of your SEO strategy. Discover nine ways it can help your site. Adobe: Just 35% of marketers think their content pipeline is efficient Marketing Dive Only 35% of surveyed marketing professionals report their current *content* creation and delivery process is well-coordinated, according to an Adobe study ... How to Balance Marketing Automation and Personalization Entrepreneur For any strategy to be effective, it's important to find a balance. The Federal Reserve could trigger this major stock market sell signal Yahoo Finance Wall Street's bears could be poised to return from their September hibernation and devour bull carcasses at will if technical stock strategists are right. The S&P ... Five Marketing Trends For Now — And What They’re Trying To Tell Us Forbes This velocity of change shows no sign of slowing; here are five marketing trends that speak volumes about today's audience — catch them while you can. 3 Powerful Uses of Machine Learning in Marketing Entrepreneur Machine learning is proving to be powerful for brands and marketers alike. Here's how. The Chief Growth Officer: The Evolution Of The Marketing Head Forbes The complexity of marketing — created by ever-changing technological advances — as well as the increasing power of the customer to broadcast opinions has ... Should You Choose a Generalist or Specialist Marketing Agency? Search Engine Journal When you decide to hire an outside marketing agency – either because you want to outsource your marketing entirely or supplement your existing in-house ... The best digital marketing stats we've seen this week – Econsultancy Econsultancy This week's digital stats roundup includes news about cart abandonment, fast-growing brands, luxury shopping, and programmatic advertising. Digiday Research: What marketers are moving in-house in 5 charts Digiday Marketers taking work in-house isn't a new phenomenon but it's a growing trend — one that has pros and cons — that's affecting agencies at a time when they're ... Underwear Ads Lose the Macho: How Marketing Has Embraced Real Men The New York Times Is it "woke-washing” or social progress? Inclusive commercials for men's products draw praise and scorn as they turn away from the square-jawed stereotype. How marketers can shape customer sentiment during events EurekAlert Marketers' ability to influence user-generated *content* surrounding customers' brand or firm-related interactions, and its sentiment in particular, may be an ... Spiking oil likely won't derail a rally that's lifted stocks to within inches from records CNBC In the past few weeks, the S&P 500 has waged a 6% rally, pulling within 1% of its late-July record high by Friday's close. The job market is so good, new hires aren't showing up for their first day of work CNN The labor market is going strong, and job candidates have plenty of opportunities to choose from. So much so that some are bailing on their new employers ... Latest Adobe tool helps marketers work directly with customer journey data TechCrunch Adobe has a lot going on with Analytics and the Customer Experience Platform, a place to gather data to understand customers better. Today, it announced a ... How The Trade War Crushed A Growing Chinese Market For U.S. Cranberries WBUR In just a few years, China went from being a country where cranberries were virtually unknown to being a top buyer of the fruit. Then, the trade war happened. Advice For Cannabis And CBD Advertising and Marketing Forbes Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ... The New Rules For Marketing Luxury Real Estate Forbes Crafting an effective strategy to target the high net worth homebuyer and stand out in the media landscape will help you achieve the best results possible for ... Meet the 20 chief marketing officers to watch in 2019 Business Insider Meet the up-and-coming marketing executives guiding established brands and startups through a period of unprecedented change. Morrisons goes digital to get 'more for less' from marketing Marketing Week Morrisons looks set to ditch the big Christmas TV ad spot for a second year, instead opting to spend its marketing money on staff and own-label goods. Testing your email marketing to improve your deliverability Marketing Land Martech is always changing and evolving, and the same is true for one of the oldest martech applications in our toolsets — email marketing. Many organizations ... Juul's Future Is Cloudy as the FDA Slams Its E-Cig Marketing The Motley Fool The Food and Drug Administration is bringing down the hammer on Juul Labs. It accuses the leading electronic cigarette maker of illegally marketing its vaping ... Location data 101: A primer for marketers Marketing Land In our hyper-connected digital world, an omnichannel marketing approach helps brands bridge the gap between online and offline consumer behavior. Inman Golden I Club finalists: Sales and marketing categories Inman The sales and marketing categories highlighted campaigns for luxury properties and developments. Winners will be announced live at Luxury Connect, Oct. Metals traders at JPMorgan charged with market manipulation MarketWatch The U.S. Department of Justice charged two current traders and one former metals trader for their alleged participation in a racketeering conspiracy over... Four Best Practices For A Killer B2B Content Marketing Strategy Forbes What makes a successful business-to-business (B2B) *content* marketing strategy different from marketing directly to consumers? At its core, every *content* ... Inbound Marketing Leads to 72% More Leads for Businesses Small Business Trends The latest inbound marketing statistics show that it is one of the strategies businesses are increasingly using for lead generation and conversions. Juul under fire from federal regulators for vaping safety claims, marketing to teens USA TODAY Federal health officials warned electronic cigarette maker Juul Monday to stop saying vaping is safer than smoking because it hasn't complied with regulations ... 7 content strategies marketing leaders need to master AdAge.com *Content* strategy forms the basis of most of our modern-day marketing techniques. It isn't just a plan that a business puts into place to get noticed. It's a carefully ... Looking at 4 Major Ways GDPR Has Altered the Marketing Landscape Adweek Though some aren't taking it seriously, it's not worth underestimating. Seth Godin on Marketing and Harper Lee's One-Star Reviews Entrepreneur Seth Godin is a living tsunami of productivity. He's an entrepreneur who's been inducted into both the Marketing Hall of Fame and the Direct Marketing Hall of ... The FTC's rules for 'Made in USA' marketing are getting a fresh look AdAge.com On the latest edition of Ad Age's Marketer's Brief podcast, ad lawyer Jeff Greenbaum discusses the new movement to increase the FTC's powers. The key to White Claw’s surging popularity: Marketing to a post-gender world The Washington Post White Claw keeps tightening its grip on a thirsty nation, and its appeal is understandable. The alcoholic seltzer has a low calorie count, LaCroix-adjacent flavor ... Cincinnatians file suit against Juul, say its marketing deceived teens and recovering smokers - WCPO Cincinnatians file suit against Juul, say its marketing deceived teens and recovering smokers WCPO CINCINNATI — A pair of Cincinnatians filed a federal class-action lawsuit Friday against the makers of Juul e-cigarettes, arguing amid a rash of vaping-linked ... 10 Ways Your Small Business Can Use 90s Nostalgia Marketing Small Business Trends Nostalgia marketing is a very effective way to leverage your customer's yearning for the past. Here are some tips on how to use 90s nostalgia marketing. ICC publishes updated marketing communications guidelines for business – ICC International Chamber of Commerce As digital marketing practices have become more prominent, ICC is calling for extended responsibility throughout the advertising ecosystem and has published ... Marketing Tech and Data Science Are Essential Building Blocks of Digital Transformation Adweek This is part 3 in a 4-part series. 11 Social Media Marketing Strategies for Ecommerce Websites Search Engine Journal To help get your ecommerce website a solid social media strategy, here are 11 tips you can use on the 4 top social networks to drive sales. 4 Secrets of Instagram Marketing That New Ecommerce Stores Often Miss Search Engine Journal Want to set up your ecommerce store for success from the beginning? Here are four ways you can make the most of Instagram marketing. How Artificial Intelligence Is Transforming Digital Marketing Forbes AI marketing is a method of leveraging technology to improve the customer journey. How to Make the Most of Distribution Channels in Marketing: A Closer Look at Ad Efficiency The Content Standard by Skyword What are the best distribution channels in marketing to drive a healthy ROI? Here's what impacts ad returns most, and how to choose the winning channels. Cannabis Stock Bear Market Struggling to Reverse Forbes Cannabis stocks were supposed to the be the big winners of 2019, but year-to-date the benchmark cannabis ETF has returned around 1.8%, less than a T-Bill. Market Tries Surfing a Sideways Chop TheStreet.com So far this short-term overbought condition that developed late last week has given us a whole lot of sideways chop -- just as most of the major indexes have ... Will The Fed Rate Cut Stall The Market's Rally? Forbes The sharp rise in yields caught many by surprise and now investors as well as traders are wondering whether a rate cut this week will push stocks even higher or ... Marketing Specialist Charlotte Agenda Overview: We're changing the way companies deliver healthcare to their employees and are looking for an experienced Marketing Specialist to help us grow ... New marketing initiative sets goal for economic development in Southwest Virginia Roanoke Times ABINGDON — Legislators and local officials have launched a marketing campaign for Southwest Virginia aimed at supporting economic development in the ... The Pitch: Advertising and marketing news for 9.10.19 RichmondBizSense Work Labs produced naming, logo and social media *content* for Old Hollywood Light Co., a Richmond-based movie light restorer. Work's Cabell Harris was ... Why Growth Marketing Means Everything -- And Nothing 09/09/2019 MediaPost Communications If you've been anywhere near marketing or Silicon Valley or any of the metropolitan start-up hubs around the country in the past few years, you certainly cannot ... The Real Reason Sales and Marketing Teams Use AI Entrepreneur How artificial intelligence can make your team more human. Instagram is helping drive a black market for succulent poachers Salon Many native succulents are going extinct, thanks to plant poachers fulfilling a huge demand for Californian plants. Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels http://cbtnews.com/ How can you create exceptional omnichannel customer experiences that help to guide potential car buyers to purchase? Check out our tips... AI a good marketing tool for dealers Automotive News AI and machine learning are tools that can help dealers connect with customers. U.S. charges three metals traders over alleged market manipulation Reuters U.S. authorities have charged three individuals over allegedly participating in market manipulation in the trade of precious metals including gold, silver, platinum ... What Instagram and Facebook’s Algorithm Changes Might Mean for Marketers Adweek Recently, Instagram announced it is hiding like counts in six more countries following its initial test in Canada, which created a panic worldwide. This week ... What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable Econsultancy Takeaways from an Econsultancy roundtable in Jakarta, in partnership with Oracle, on the subject of hyerpersonalisation. Why marketers should embrace data privacy, not view it as an obstacle Marketing Land “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by Duane Schulz, principal of Schulz ... Automated Copywriting And Other Recent Trends In Marketing Forbes Most marketers have at least a passing familiarity with how artificial intelligence (AI) is used by various ad tech platforms to help put their *content* in front of their ... Industry Voices - Lowenstein: AT&T needs a more effective marketing strategy FierceWireless My take is that AT&T is getting slammed in part because the company has lacked a strong marketing message and because its brand does not resonate ... |
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