Marketing informational articles

Marketing articles

In Condition And In Health


I freshly drove by a affair that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to come again to work.

Marketing on a Budget


A lucrative marketing plan doesn't have to consist of an energetic superstar, prime-time placement, state-of-the-art central processing unit graphics or a colossal budget. Being capable and smart can be just as effective.

10 Authoritative Marketing Tips


1. Print your best small ad on a postcard and mail it to prospects in your beleaguered market.

Customer Days Value - The Key To Maximizing Your Profits!


The furthermost asset to your big business is your Customer, specifically, your Buyer Days Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Patron Lifetime Value is, much less its consequence and the bang it has on their bottomline.

Write Articles Exclusive of Writing!


Face it, journalism any commentary can be a tedious and time consuming task for a beginner or even an authority writer. Here are four ways to make characters articles a lot easier: 1) Use My Articles - You could add your own name, reserve box and web site link to 199 of my prewritten articles.

Five Mistakes Certainly Certain to Drive Away Your Best Clients


We all work hard to be a focus for even one paying client. In fact, we work hard to be a focus for acute inquiries.

Turning The Casual Scanner Into A Buyer


The world is full of scanners. Most ancestors austerely scan the page to see if whatever thing piques their interest, instead than appraisal the ads, sales letters, or web copy.

Direct Mail


Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on equipment that's existing at the time. Whether you financial plan is �600 or �6000, I can show you how it's done for practical purposes time after time after time! So here's what I do when I start operational with clients and I would like to offer it to you as a gift now.

Top 10 Marketing Pitfalls


Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some communal mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many reputable ones too!).

What Does It Especially Take to Be Assembly 6-Figures as a Assistance Professional?


Over the past 30 years, I've read so much on how to makemoney that I know I can write a progression of books on thetopic, books that would cut because of the junk and you don'thave to buy 101 equipment for each area. Most of the in rank repeats itself -- same author,different title and packaging or atypical cause repeatingsomeone else's list.

Large One?


Here's a proven, and truly easy way to start greater than ever your sales, immediately.All you need to do is add these 2 words to your advertising system, and you're good to go.

Make More Sells With Colors


How Flag Bring about Our Emotions?One of the most attention-grabbing equipment to me is how flag bring about the way we think and feel. They bring about us whether we are aware of it or not.

The Fine Art of Connection Marketing


The catchphrase these days is "relationship" marketing. Just what is it? And why is it important? Bond marketing is so much more than "networking.

Focus...a Marketing Strategy


The clandestine to ever-increasing sales doesn't lie in choosing just the right marketing tactic for each of your businesses. The real challenge that's practiced by many entrepreneurs--a destructive lack of focus.

Fern Reisss PublishingGame.com: Accomplish Media Concentration for Your Business


Do you want to be quoted by the countrywide press on a daily basis? (How much would that be worth to your business?) In the past six months, I've been quoted in The New York Times, The Wall Road Journal, The Washington Post, The Intercontinental Bearer of news Tribune, Entrepreneur, The Allied Press, PBS, Voice of America, Category Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The Countrywide Enquirer. In fact, I've been quoted in over 100 esteemed U.

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The Top Digital Marketing Strategies for the Holidays  MarTech Series

The holiday shopping season is officially in full swing and sales are expected to be up 4.1% in 2018 according to the National Retail Federation. As Christmas ...


'Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical  CMSWire

I have a special Gmail folder to keep track of bad marketing pitches. My folder overflows with mediocre messages and irrelevant buzzword salad that miss the ...


How Marketing Operational Excellence Facilitates Growth and Customer Value  Business 2 Community

IBM's Modern Marketing Mandate posited that “CMOs have always needed to take their industry's pulse and devise appropriate competitive responses … today, ...


How To Create A Marketing Plan  Forbes

What steps are involved in creating a highly effective marketing plan for a startup business? As a startup, 90% of your success is going to fall on the shoulders of ...


Veterinary digital marketing: Know who you are, be who you are  dvm360

The term "digital marketing" is a vast and amorphous one. Everywhere you look you're being sold something via sizzle reel, social media, digital signage.


Seth Godin Says This is the Best Way to Avoid Mediocre Marketing  Inc.

Many companies try to capture a large market--go big or go home. Marketing guru Seth Godin says go specific or go home instead. It's the only thing that works.


Apex co-founder discusses "New Retail" at Shanghai marketing conference  NEO News Today

Apex Technologies co-founder TIger Yang hosted the “New Retail” panel discussion at Shanghai's Global Digital Marketing Summit.


Finder CMO says brands must wise up to voice marketing  AdNews

As voice automated devices continue to burst onto the scene, marketers need to stay on top of the trend or risk being left behind, according to comparison site ...


Marketing Departments' Biggest Mistake? They Don't Market Themselves  Fortune

Chief marketing officers and executives at Tinder, PepsiCo, Ripple, and Carbon say marketers have to market themselves to their companies.


TECH TALK WITH MIKE: Best text message marketing software tools for 2019  Goshen News

SMS text message marketing tools help you send bulk, personalized text messages to a list of contacts when and how often you want to send them. Create the ...


The new world of marketing: why AI should be part of your strategy  AdAge.com

*Content* provided by IBM with Insider Studios. Machine learning is reinventing marketing—and a growing number of marketers know it. According to recent ...


Court orders release of opioid marketing records  Washington Examiner

A court has ordered the release of secret documents detailing the way that Purdue Pharma marketed its prescription opioid OxyContin.


3 Marketing Trends of 2019  Business.com

As a marketer, you must continually adapt to keep up with and leverage the trends. Here's what's hot as we enter 2019.


Why some marketers say Cyber Week is just too long  Marketing Land

As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many enthusiastic ...


Why content marketers don’t want instant gratification  Marketing Land

When marketers invest in *content*, they have to face a difficult truth. No *content* program is going to drive substantial results in 30 days. Maybe not 45 or 60 either.


Ernest Hemingway's 'Write Drunk, Edit Sober' Great Marketing Advice  Forbes

From books to website *content* to social media posts, people need to write if they want to attract high-paying clients. The best way to attract high-paying clients is ...


Marketing and PR trends for 2019  Washington Blade

This year revealed several new trends to the ever-changing landscape of marketing and communications – the rise of live video and distinctions between ...


The Ultimate Marketing Stack for Your Startup  Entrepreneur

A perfect marketing stack optimizes the marketing process and puts the right message in front of the customers.


5 Questions with ... Karalee Misner, director of marketing, Decatur Park District  Herald & Review

Name: Karalee Misner. Age: 32. Occupation: Director of marketing, Decatur Park District. City of residency: Decatur. For those who might not be familiar, what ...


Ask Doug & Polly: The internet can be an important part of the marketing mix for a small business  Richmond.com

QUESTION: I've been thinking about employing a company to launch a very extensive internet and social media marketing campaign for my business. By the ...


Ticket reseller agrees to pay state $125K over marketing, sales practices  Fremont Tribune

The Nebraska Attorney General's office has reached a $125000 settlement with a ticket reseller over alleged misleading marketing and sales practices that led ...


Shopify wants to take on Amazon in marketing  Business Insider

Shopify has quietly become the one-stop shop for direct-to-consumer brands and is rolling out marketing tools to compete with Amazon.


Molina Marketing & Strategy debuts  The Wichita Eagle

After years of working in marketing for others, Mario Molina has started his own company — Molina Marketing & Strategy — to help other businesses.


Can Opt-In Video Marketing Really Work?  Forbes

The strategy is simple. Pay people to watch ads. If it takes an incentive to attract attention, pay the price, whether it's a coupon, additional *content*, or something ...


Want good marketers? Look for these 10 traits.  Knoxville News Sentinel

There is an immense demand for experienced and entry-level digital marketers, even right here in Knoxville. The top trending marketing and advertising skills to ...


Today's apple consumers need new marketing and promotion  Produce Blue Book

Ray Norwood, director of sales and marketing for Auvil Fruit Company Inc. in Orondo, WA, believes a broad range of varieties appeals to consumers, but ...


Local News: Feedlot Forum 2019 to feature marketing (12/15/18)  Le Mars Daily Sentinel

ORANGE CITY — Beef producers are in a new era of marketing with more changes rapidly coming. It is this new era that will be the focus of Feedlot Forum 2019.


The marketing moments of 2018: Marketers share their views  Marketing Week

Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.


Five Online Marketing Strategies For Law Firms  Forbes

Ongoing efforts in law firm marketing are vital to helping you not only build on marketing tactics but sustain results.


Making The CASE For Marketing  Forbes

Would you want your kids to grow up and work in marketing? If we are going to recruit the next generation of talent into the converging industries of technology, ...


Plan to be nimble with agile marketing  SmartBrief

The days of fixed annual marketing plans and long runways to launch are behind us. The average CMO tenure is about 3 ½ years -- within that you have maybe ...


Marketing and Growth Hacks for Startups  Entrepreneur

One of the most oft-asked questions that I encounter by early-stage startups is "Do I really need to spend time on marketing? Why not focus on just building the ...


10 Influencer Marketing Trends to Keep Your Eye On  Entrepreneur

The key is to success is to integrate influencers into your marketing team.


Marketing Through Smart Speakers? Brands Don’t Need to Be Asked Twice  The New York Times

Google Home and Amazon Echo don't carry paid advertising, so companies are trying more creative ways of using them to reach consumers.


What email marketers should know about Alexa’s latest feature  Marketing Land

On Monday, Amazon announced some new Alexa capabilities. Chief among them was the ability to read and delete email. The company also is enabling ...


Predictions: 9 digital marketing trends for 2019  CMO

What does 2019 hold for digital marketers, and marketing generally? We ask a raft of industry experts from the marketing technology and industry community to ...


Marketers upbeat about prospects in 2019 | Business News 2018-12-15  GhanaWeb

Marketing practitioners in Ghana say they cannot wait to see the last of Ghana's engagements with the International Monetary Fund (IMF), come 2019, when ...


Data science for marketers: 5 steps to preparing your data  The Drum

Every business holds a unique key to overhauling their marketing success. That key is data. Or more precisely, unique insights that could be derived from that ...


What Seth Godin Wants You To Know About Marketing in 2019  Entrepreneur

If anyone knows marketing's future, it's Seth Godin. The longtime guru of the subject and author of 19 books -- his new one is called This Is Marketing, and he ...


The key trends that will impact marketers' jobs in 2019  Marketing Week

Marketing Week predicts the key issues and challenges that will reshape marketers' working world in the year ahead.


How Millennials are Marketing to Gen Z  Entrepreneur

Although millennials are continually classified as being between the ages of 18-34, the reality is, they are likely older than that. Millennials are more accurately ...


Transitioning From Descriptive To Predictive Analytics In Your Marketing  Forbes

As marketers, our success lies in helping our organizations become data-driven. At its core, this requires a shift from using data to measure past performance, ...


What are Malaysian marketers focusing on in 2019?  Marketing Interactive

As the year comes to a close, marketers are once again posed with a nagging question – what's next for the marketing industry? According to Forrester's 2019 ...


Free marketing and social media courses for Gloucestershire entrepreneurs  South West Business

One of Gloucestershire's brightest marketing stars will share her secrets with local businesses and entrepreneurs at a series of free training courses hosted by ...


7 Digital Marketing Jobs That Didn't Exist 10 Years Ago  Forbes

10 years ago digital marketing wasn't a career path. Luckily today, there are now many programs offered in digital marketing and some great career options in ...


Joe Dayan '82 is Sr. VP of Sales & Marketing at LED Indy  DePauw University

Joe Dayan, a 1982 graduate of DePauw University, has joined LED Indy, a commercial lighting company, as senior vice president of sales and marketing.


A Holiday Manifesto for Ag Equipment Marketers  Farm Equipment Publication

With fall harvest mostly complete and the holiday season in full swing, it's prime time to reflect and appreciate. But amidst the flurry of year-end projects — at ...


AMG/Parade Taps New VP of Integrated Marketing | People on the Move - Folio:  Folio Magazine

Corrine Barcia was promoted to the new role of VP of integrated marketing at AMG/Parade from her former title of senior marketing director. Barcia will be tasked ...


Marketers say Time Well Spent movement isn’t influencing social media plans  Marketing Land

Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage.


AN Marketing 360: lamarketing01  Automotive News

Amid a blizzard of information and rising consumer expectations, four marketing experts took to the Automotive News stage to characterize the landscape, lay ...


Former GCH Retail's marketing lead Saki Goh heads to Wipro Unza  Marketing Interactive

Wipro Unza has appointed Saki Goh (pictured) as GM – marketing to oversee the start-to-end marketing function, including the development and implementation ...


How To Write A Script For Video In 3 Steps: Video Marketing 101  Forbes

HubSpot, the inbound marketing and sales platform, conducted research around video *content* that found 54 percent of respondents (your potential customers) ...


Powerful Marketing And Fragile Markets: The Dolce&Gabbana Case  Forbes

After a controverted ad accused of racism and sexism in social media, Dolce&Gabbana was forced to cancel a €20 million fashion show in Shanghai.


Hot in 2018: Top 10 marketers  CampaignLive

Throughout December, we are revealing the best of our industry in 2018.


Business marketing on how to have a passive income on making reviews  Anglotopia.net

As the days are passing, we could see that millions of people are focusing hard on their businesses under different niches. When it comes to different niches, ...


Wix launches a new suite of products for support, sales and marketing  TechCrunch

Wix is taking a big step beyond website building today with the launch of a suite of products called Ascend. PR Manager Matt Rosenberg explained that just as ...


The "M" Word In Health & Human Services Strategy—Why Marketing Should Be Part Of The Everyday Conversation  OPEN MINDS

Marketing matters more now than ever as part of a sustainability strategy for health and human *service* organizations. Why? For all the reasons we've been ...


The new world of marketing  Marketing Land

Machine learning is reinventing marketing — and a growing number of marketers know it. According to recent research from the IBM Institute for Business Value, ...


Electronic receipts are being used to bombard shoppers with marketing, investigation finds  The Telegraph

Electronic receipts ostensibly sent to customers for environmental reasons, are actually being used by retailers to bombard shoppers with marketing, a Which?


Leadspace And Bombora Team Up To Drive Account-Based Marketing 12/14/2018  MediaPost Communications

Leadspace and Bombora have formed a partnership to help B2B brands pursue personalized customer engagement, the firms announced this week. Bombora ...


Bing releases Clarity, an open-source UX analytics tool  Marketing Land

Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners ...


Pfizer withdraws European marketing application for Humira biosimilar  Seeking Alpha

Pfizer (PFE -2.1%) has withdrawn its marketing application in Europe seeking approval for Fyzoclad, its biosimilar to AbbVie's (ABBV -1.8%) Humira ...


4 Steps to an Inspired Marketing Strategy |  RisMedia.com

Agents: Is your marketing stale and tired? Give your approach a reboot with these steps.


How to vaccinate your data from potential exposure  Marketing Land

Just as our bodies need a balanced diet, exercise and regular check-ups to stay in optimum condition, data needs routine maintenance, too. Yet, more than 50 ...


How Digital Marketing Has Changed Business Forever | Marketing MBA  NEC News & Events

Digital marketing in the past decade has transformed how businesses develop and implement marketing strategies. Read on to learn more about these ...


What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s  Adweek

History has given us many storied accounts of competition: Coca-Cola versus Pepsi; Apple versus Microsoft; Marvel versus DC; Starbucks versus Dunkin.


Survey: "Best in class" marketing jargon "disrupts" real message  ClickZ

Survey of 1000 B2B marketing leaders on what makes them tune in or out to messages. Which marketing jargon turns people off the most, and how to steer ...


3 Growth Marketing Principles You Need to Create Your Unicorn  Inc.

3 Growth Marketing Principles You Need to Create Your Unicorn: Discover Larry Kim's top hacks for rapidly growing a thriving business and engaged audience.


Marketing Day: Amazon holiday ad spend, Marketo certification for marketers, more  Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


Firm Introduces Block Chain Marketing of Sanitary Kit, Sisibox  THISDAY Newspapers

BeepMAGNET International Group, an indigenous firm with global outreach, has introduced a unique Block Chain marketing strategy that offers women a ...


The Challenge At The Heart Of Marketing: An Interview With Seth Godin  Forbes

A conversation with best-selling author Seth Godin about his new book: This Is Marketing: You Can't Be Seen Until You Learn to See, the challenge that sits at ...


Eye On The Future: Top Five Digital Marketing Strategies Of 2019  Entrepreneur

As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, *content* marketing and more.


Struggling With Marketing Goals? Use OKRs To Jump-Start Your Effectiveness  Forbes

Without a clear marketing goal, it will take a stroke of good luck to find success. Objective and key results help to create a tangible stretch goal, a way to measure ...


Analysing indie game marketing trends: What you should know going into 2019  Gamasutra

Observations from working on 50+ indie game marketing campaigns in 2018 - and some tips for how to give your game the best chance of success in 2019.


Groupon voted top YouTube 6-second bumper ad of the year  Marketing Land

A six-second Groupon spot featuring actress Tiffany Haddish was voted the best YouTube bumper ad of 2018. YouTube, in partnership with the Webby Awards, ...


Five Digital Marketing Trends To Watch In 2019  Forbes

Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing.


SEO process on a digital marketing campaign plan  Augusta Free Press

New to the world of digital marketing? Made the plans and goals of your company for the upcoming year, so you want to market your website? Does SEO and ...


Facebook starts testing ads in search results  Marketing Land

Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform's primary search results as well as in Marketplace search ...


ZALORA restructures, moves part of Singapore marketing team to Malaysia  Marketing Interactive

Global Fashion Group's ZALORA is said to be undergoing a restructure which is seeing part of its Singapore marketing team move to Kuala Lumpur, confirmed ...


Vote for your favourite marketing campaign of 2018  Marketing Week

Marketing Week has selected its top campaigns of 2018, including John Lewis, KFC, Nike and McDonald's, and now it's your chance to have a say.


Nickelodeon Veteran Sarah Tortoreti Joins VidCon As VP Of Marketing  Deadline

VidCon announced that Nickelodeon's director of marketing and brand strategy, Sarah Tortoreti, has joined in the online creators' conference as vice president ...


How Social Media Marketers Are Getting Ready for AI-Driven Networking and Branding  MarTech Advisor

As user experience becomes more and more personalized, social media marketers are using AI to provide a holistic and positive customer, writes, Pritha Bose.


Marketing must vary, not just beers  Australian Brews News

Experts are warning brewers that communicating brand messages and focusing marketing strategies are important to the longevity of craft breweries.


B2B Marketing Strategies For The New Year  Forbes

Marketing in the B2B world is always tough. Let's face it, the topics can be a bit dry, at least compared to the consumer segment. So with the year coming to a ...


Annual Predictions For Marketers: From AI To Politics To Augmented Intelligence To Orchestration  Forbes

C-level leaders weigh in on what will be hot for marketers in 2019. From politics to cybersecurity to emotion analysis, this year's predictions do not disappoint.


Why Influencer Marketing Is Essential For Your B2B Marketing  CMSWire

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy.


Five Marketing Lessons from the Payless Shoe Prank  Knowledge@Wharton

An elaborate advertising ruse by discount retailer Payless ShoeSource is questions about the ability of marketers to manipulate consumer behavior.


Addison Group acquires marketing staffing firm Mondo  Staffing Industry Analysts

Chicago-based professional staffing firm Addison Group acquired Mondo, a New York City-based IT and digital marketing staffing provider.


Marketing Events Specialist job, Johannesburg, Rosebank  Bizcommunity.com

Proudly South African Campaign invites applications from suitable qualified specialist for a fixed period of two months as per below specifications: Key roles and ...


What marketers are missing when it comes to building loyalty  AdAge.com

The CMO of Cardlytics, which gathers data from bank loyalty programs, offers advice on loyalty building.


Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for  Marketing Land

Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during the Feb. 3, 2019 game ...


Marketing Executives Make Financial Bets Beyond Their Day Jobs  Wall Street Journal

Aneto Okonkwo had nearly closed a $2 million funding round for Chatdesk Inc., his customer-*service* technology startup, when an investor introduced him to one ...


Aggressive new in-store iPhone marketing clouds Apple’s retail message  9to5Mac

Following its four-day Black Friday shopping event last month, Apple has continued to incentivize customers to purchase a new iPhone with limited time ...


Marketing strategies that can help small businesses succeed  Economic Times

In the digital marketing world, continuous innovation and consistency by MSMEs are required as no one knows which combination of strategies will click.


SG marketers on their top priorities for 2019: Are you aligned?  Marketing Interactive

With 2019 inching around the corner, and uncertainty still looming over many parts of the industry, marketers are now looking to strengthen their position in the ...


Revv Marketing Is The New Digital Marketing Agency to Offer High Quality Digital Marketing Solutions In Oxnard, California - Press Release  Digital Journal

Oxnard, CA - December 14th, 2018 - Revv Marketing, a new digital marketing agency in Oxnard, California, is proud to offer their vast array of online advertising ...


LinkedIn’s new privacy setting prohibits marketers from exporting emails  Marketing Land

LinkedIn has introduced a new privacy setting that lets users choose whether or not their email address can be exported by connections. The default for the ...


Vitaminwater urges consumers to quit their smartphones in new sweepstakes  Marketing Dive

Coca-Cola brand Vitaminwater is offering consumers a chance to win $100,000 by going a year without their smartphones, the company announced on its ...


4 Ways Blockchain Can Address Some of Marketing’s Biggest Challenges  Adweek

Despite widespread public interest in blockchain applications and a significant rise in the number of blockchain startups, the technology has yet to make a ...


7 holiday marketing mistakes to avoid in 2018  ClickZ

Ecommerce and retail marketers are bringing their top game for this holiday marketing season . Here are 7 things to be sure to avoid.


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